Titleist TruFeel is a golf ball that provides soft feel and exceptional distance. Often categorized as a golf ball that appeals to a higher handicap player the marketing and design requires a specific asthetic as being a fun and social experience. For 2020 launch of TruFeel I created the overview video asset that lives on the product page and on YouTube. The idea was to showcase the new design and characteristics utilizing motion graphics in a sleek and stylistic manner. Combined with on course footage of golfers culminated in a video that lends perspective and information to Titleist fans across the world.

STILLS AND ANIMATION